“11.2 million people commute by train Monday–Friday across NSW, VIC and WA.”
APN Outdoor rail advertising spans railway stations across Sydney, Melbourne, Brisbane and Perth, with more than 880 panels in our rail portfolio.
Over 11.2 million train journeys take place across our network Monday to Friday each week, with rail travel expected to increase.
Did you know:
Rail advertising is an ideal solution to target a captive commuter audience throughout their journey.
A highly receptive audience
On average, rail travellers spend 12 minutes waiting on the platform per trip. Our Cross Track panels in particular enable advertisers to rewrite the rules of Outdoor advertising using detailed copy, allowing a far more enriched communication take out.
Reaching hard to reach audiences
The rail environment has a particular strength in reaching a range of discrete audiences, from Gen Y’s through to CBD workers, with both groups notoriously difficult to reach through traditional channels.
From digital and static solutions to station dominations, advertising within rail environments can deliver a highly impactful and unmissable advertising experience for commuters. In fact, 69% of commuters claim that they pay more attention to advertising in the rail environment than anywhere else.
Looking at advertising and going online are the two top activities people engage in within the rail environment. Both behaviours enable advertisers to capitalise on today’s connected consumer and drive traffic online for more information.
Our NeuroInsights research demonstrates an incremental impact in advertiser brand preference of +9% when platform dwell time is over 3 minutes – demonstrating the power of the rail environment to not only drive reach, frequency, impact and visibility, but also to drive sales outcomes.
Sources: Neuroscience Commuter Study, Hoop ; Nielsen CMV 2015