Digital Billboards

Key statistics

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Digital Billboards are better at attracting attention.

The Attention Economy

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of people say they have taken action as a result of seeing an ad on a Digital Billboard.

The Outsiders

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of people say they see a Digital Billboard in an average week.

The Outsiders

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agree that Digital Billboards make brands seem important

The Outsiders

Our Digital Billboards

Setting the bar for quality, scale and innovation, APN Outdoor’s Digital Billboard offering has shifted the needle on what’s possible for a modern Outdoor campaign. With over 110 sites Australia wide all powered by market leading technology and insights, APN Outdoor has the portfolio to meet any strategic brief.

Audi | General Holmes Drive - M5Mwy, NSW
Audi | General Holmes Drive - M5Mwy, NSW
Hyundai | City West Link, NSW
Hyundai | City West Link, NSW
Lilydale | Large Format, College Rd, QLD
Lilydale | Large Format, College Rd, QLD
Bonds | Swanston Street, VIC
Bonds | Swanston Street, VIC
Fitbit Digital | Swanston Streer, VIC
Fitbit Digital | Swanston Streer, VIC
HungryJacks | King Georges Road Overpass, NSW
HungryJacks | King Georges Road Overpass, NSW
Fairfax | Swanston Street, VIC
Fairfax | Swanston Street, VIC
Twitter & ANZ | All Traffic Entry Landmark, NSW
Twitter & ANZ | All Traffic Entry Landmark, NSW

Why Digital Billboards:

Exposure
Exposure

Australia’s largest portfolio, our sites are strategically positioned in high traffic corridors, major motorways, suburban hubs, retail precincts and large regional centers to maximize exposure.

Creative Agility
Creative Agility

Activating campaigns through the flexibility of technology, Digital Billboards provide brands with the opportunity to schedule more targeted, relevant content to drive engagement.

Immediacy
Immediacy

Active and reactive, Digital Outdoor allows campaigns to be timely and topical; adjusting creative with up-to-the minute information from weather to sporting results.

Coverage map

Australia

Sydney

27 locations

Melbourne

37 locations

Brisbane

30 locations

Gold Coast

6 locations

Perth

7 locations

Adelaide

11 locations

Regional

Geelong

1 locations

Bundaberg

1 locations

Maryborough

1 locations

Gladstone

1 locations

Rockhampton

1 locations

Mackay

1 locations

Townsville

1 locations

Want to know more?

Contact us today to find out how we can amplify your next campaign.

Capabilities

Format: Demanders

Social intergration

ANZ partnered with Twitter to bring this Mardi Gras Twitter conversation to the streets during the popular annual festival.

Recognition technology

Lexus used ground-breaking technology, installed on our Digital Billboards to communicate directly with drivers passing by, in direct relation to their vehicle with reference to Lexus.

Live RSS feeds

The Sydney Swans premier liquor partner, Cellarbrations, kept those who were missing the game updated on the score.

Contextually relevant

Latitude cleverly incorporating the environmental context into their creative, referencing “traffic jams” alongside some of the country’s busiest roads and being “debtlagged” on APN Outdoor’s Digital Airport externals.

Countdown messaging

Bupa creating a sense of urgency around end of financial year, prompting people to purchase before the June 30 deadline.

News feeds

News.com.au used digital technology to bring news headlines and updates to the streets.

Geo-targeting

Zoolander promoting the film’s release using personalised location based messaging with a humourous punch.

Day-part messaging

Hungry Jacks promoting their time-specific menu items, using various creatives to promote different items throughout of the day.

Campaigns

Research