Billboards

81% of drivers notice Billboards on key arterials and major motorways.

An APN Outdoor Billboard campaign gives your brand unparalleled national coverage in the best locations in the country.

There’s no doubt about it, Billboards demand attention. While other media is fragmenting, Billboard audiences continue to grow. Billboards are also great complements to your other media channels, helping to extend your campaign’s reach.

We’re also the largest supplier of Billboards in Australia’s most affluent areas – so you can reach your potential customers when they’re travelling to and from work, in and out of airports and moving around their communities.

An APN Outdoor Billboard campaign offers you:

Impact

Billboards are woven into the fabric of our day-to-day lives, they are unmissable and can’t be switched off. In fact,  4 in 5 people notice billboards and 71% believe Billboards are very effective at reaching them with advertising messages when they drive.

Coverage

Over 6 million people drive to work and spend an average of 9.7 hours in their cars each week. Billboards can deliver very high levels of reach and frequency to a campaign; across motorways, major arterials into the suburbs and the CBD.

Proximity

Billboards can be positioned in highly strategic locations; whether that be within local communities, within proximity to a particular store or venue, or reaching commuters on major arterials on their way home from work. Proximity based campaigns can fuel campaign relevance, impact and recall.

Innovation and standout opportunities 

We have a team of specialists to support advertisers in bringing their Billboard campaigns to life. We use a variety of techniques across 2D and 3D special builds, lighting effects, smoke effects and a variety of texture effects.

Brand credibility  

Our high quality Billboards lend credibility and stature to advertising messages; with brands featured on Billboards considered more trustworthy and more likely to be the category leader.

Source: Nielsen CMV 2013; Driver Engagement Study   

Our formats

Key Statistics
81% of all people notice Billboards on major arterials. (Hoop Group)
77% of all people have seen a Billboard (Hoop Group)
78% of all people notice Posters on suburban roads (Hoop Group)
Large format Billboards add at least a 20% incremental as recall to a TV campaign (MOVE)
Test your
Creative
Want to know more?
Coverage Map
Downloads
Coverage Map: Billboards | 182.84 KB

Choose subscriptions