The B-Line service launched in late 2017, providing a fleet of 38 yellow double-decker buses covering some of Sydney’s busiest thoroughfares from Mona Vale to Sydney’s CBD, including Military Road.
The already popular service, which runs from 4.30am to 12.30am seven days a week, will extend further up the Northern Beaches to Newport in 2018.
APN Outdoor’s B-Line offering is now available to book for campaigns beginning from June 2018. The buses support large “Megaside” advertising canvases, measuring about 40 square metres and covering almost all of the driver’s side of each bus.
APN Outdoor Chief Executive Officer and Managing Director, James Warburton, said: “The B-Line bus service has been a game-changer for Northern Beaches residents and offers a compelling new advertising opportunity.
“This community is the embodiment of the outdoor lifestyle and we know Northern Beaches residents rely particularly heavily on their bus network. We are excited to be able to extend our Transit portfolio in a way that gives our advertisers access to a diverse and affluent demographic via such an impactful creative canvas.”
The addition of the B-Line service boosts APN Outdoor’s double-decker formats to 16 across the more than 2,500 buses it currently holds the advertising rights for across metropolitan Sydney, giving the Sydney Transit Network increased scale and reach.
“APN Outdoor has undertaken significant research over the years to fully understand the effectiveness and results Transit formats offer advertisers,” Mr Warburton said.
“What we found through our world-first Transit Factor research was remarkable: moving assets deliver 20% greater effectiveness than all stationary assets. This, coupled with the sheer scale of these moving billboards, gives this format the extra edge when it comes to reaching consumers, capturing their attention and delivering results for advertisers.”