Teams of two were required to respond to a brief in one of three categories:
Media, Digital and Marketing. From nearly 200 submissions, a carefully-selected group of more than 65 senior industry members narrowed the shortlist to just three teams in each category.
APN Outdoor General Manager, Marketing, Charlotte Valente, said: “We were blown away by the level of talent that entered this year’s Young Lions competition.
“It’s a testament to the Australian marketing, media and creative industries to see this calibre of work being produced by the talent rising through the ranks. We are honoured to provide them with a platform to express their craft and offer an opportunity to represent their country on a global stage. We wish all finalists the best of luck in the next round later this month.
“The Young Lions competition provides a unique opportunity to showcase homegrown talent. At APN Outdoor, we are extremely excited to be a part of such a renowned opportunity,” she said.
The shortlisted teams are due to compete in the second round of the local Young Lions competition on 22 May, in which they have just 24 hours to form their response before pitching to a panel of judges at the Sydney Opera House on 23 May.
The winners of the second and final round will be announced that evening, with the winners of each category going on to represent Australia at the 65th Cannes Lions International Festival of Creativity from 18 to 22 June, 2018.
The Young Lions Competition 2018 Shortlist
Myles Haslam and Caitlin West, Bohemia Group, NSW
Carrie Nguyen and Melissa Kang, PHD Media, VIC
Sophie Liu and Laura Tran, Blue449, NSW
Nathan Kwok and Jill Harmon, CommBank, NSW
Casey Bosward and Martha Aragon, eBay Australia, NSW
David Vo and Kisha Oister, eBay Australia, NSW
Tristan Viney and Rosie Stone, Eardrum and Loud Communications Group, NSW
Kate Foley and Ben Grant, Cummins&Partners, VIC
Jane Tjokrowidjaja and Guilherme Machado, DDB, NSW