For the past two years we have come to market sharing our objectives for the year ahead giving our partners and clients the opportunity to measure our success.
2015 was a big year for us, starting with our Outfronts, where we committed to delivering:
- New Products (LIST), 51 Elite Screens, Eastern Seaboard XtrackTV plus Adelaide, easy to buy packs and reaffirming our airport position.
- Proof (LIST)- Building on the Attention Economy the largest transit study ever, #myrealworld and the community panel The Outsiders
- Innovation (LIST) Transit beacons trialled, first to market digital billboard executions.
On top of this we:
- Installed 223,271 Transit panels
- 23,019 Billboards
- Built17 new Elite Screens
- Took tens of thousands of campaign photos
- And delivered more insights than ever before. We spoke to 4000+ Australians through The Outsiders … and brought you the Airport Economy
- We were also proudly awarded Media I National Sales Team of the Year to top it all off.
Each year we give you a taste of things to come, and each year we deliver. 2016 will be no different…
As the Outdoor industry flourishes APN Outdoor is leading the way.