World War Z

Paramount Pictures used an extensive APN Outdoor campaign across Sydney, Melbourne, Brisbane, Adelaide and Perth to build anticipation around the release of their World War Z (WWZ) film with Brad Pitt. The Outdoor campaign covered both roadside Billboards and Transit formats, with specially selected Billboards having digital timers installed to countdown until the release date.

Information
Category
Entertainment
Date
June 2013
Special Activation/technology
LED display

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