Victorian Racing Club

Using the iconic Young and Jackson billboard that presides over Federation Square as a centre piece; along with two other high profile sites in Melbourne, live results from The Cup and highlight’s from the day’s fashion were shared instantaneously, ensuring that spectators in the city’s centre (where the race is shown on the big screen, got the full, trackside experience.

Lisa Patroni, Acting Executive General Manager- Brand, Marketing and International Development, VRC commented on the partnership “Each year The Melbourne Cup and surrounding carnival race days truly do stop the nation and we are always looking for exciting and inclusive ways to share this with those who can’t make it to Flemington. APN Outdoor’s Elite Screens allowed us to facilitate instantaneous messaging, with live updates in key areas around Melbourne that were able to announce the winner mere moments after the finish, as well as fashion updates, as new trackside trends were spotted over the course of the day.” 

Information
Category
Retail
Date
November, 2015
Special Activation/technology
Elite Screens

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