Victoria Racing Club

To promote the 2016 Melbourne Cup Carnival season, The Victoria Racing Club targeted potential racegoers with a bespoke, extended billboard in Melbourne’s racing heartland, Flemington.

VRC enhanced existing APN Outdoor Billboard assets to bring the campaign to life.  With the help of APN Outdoor’s Western Link billboard, VRC’s trophy creative extends beyond the panel canvas, effectively attracting the attention of busy City Link traffic.                                                                          

Information
Category
Sport
Date
October 2016
Special Activation/technology

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