Following the victory of the Australian Cricket team in the 2015 World Cup, Carlton & United Breweries (CUB), in conjunction with MediaCom, took to the streets to applaud the team by posting congratulations messages on several APN Outdoor Elite Screens digital billboards across the country.
Running under CUB’s Victoria Bitter brand, who are a major sponsor of the Australian Cricket team, the creative went live in less than 24 hours after the victory was claimed. The creative ran on APN Outdoor’s high-impact Elite Screens utilising the iconic Y&J site in Melbourne, The Darling and Airport Entry Gantry in Sydney plus the Airport Entry Gantry in Perth.
Kirt Daunt, Senior Brand Manager, Victoria Bitter commented: “At Victoria Bitter, we believe in reward for effort and hard work. And as part of the extended cricket family, we wanted to say congratulations to the Aussie cricket team right after their big win on Sunday night. This was made possible by utilising digital billboards in high impact locations across the country.”