This partnership coincided with the Australian Open, and via several live feeds, instantaneous score and news updates, and a consumer promotion, proved the power of the realtionship between Outdoor and Social Media.
Using the unique hashtag #ausopenmoments, promoted through APN Outdoor’s expansive network of Elite Screens, tennis fans are invited to contribute to the conversation that will be subsequently broadcast through the same network, being updated in real time with the newest and most relevant Tweets.
The feed of live Tweets will include chatter and score updates from official accounts such as @AustralianOpen, @Twitter as well as specific player accounts sharing their behind the scenes moments.
Beyond this, live score and event updates helped take the event to the streets of Australia and demonstrated the ability of Outdoor to replicate social media feeds on a mass broadcast scale.
Twitter Australia’s Head of Growth David Ray, commented “Tennis is one of the biggest sports on Twitter with thousands of conversations taking place every day about matches all around the world. @AustralianOpen produces top draw content, with amazing access to the players and commentators, fun and personality that Twitter brings to a huge local and global audience. We already know that Tweets don’t just live on Twitter; they can be seen just about everywhere. This partnership is a fantastic opportunity to share the reach of Australian Open Twitter content to APN Outdoor’s audience in a unique way and we are looking forward to seeing #AusOpen Tweets travel even further to help increase conversation around this great Australian event.”