The Lego Movie

Opening in cinemas on April 3, Village Roadshow’s Lego campaign will run across two of APN Outdoor’s large format digital sites which are both located in Melbourne’s CBD on prominent areas of Chapel and Latrobe streets. Using proximity messaging and day-part technology, a series of creative – each featuring a Lego character with specific copy to that precinct – will run at alternate times of the day.  

April 2014
Special Activation/technology
Digital Billboards

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