The Iconic

The Iconic’s campaign will employ Transit Technology to reach commuters on both Android and Apple smartphone devices while driving traffic to their app and mobile site. By simply either tapping an NFC coded point or scanning a QR code, commuters are then given access to a link to download The Iconic’s app along with a $10 voucher to use on their next purchase with the online retailer.

June 2014
Special Activation/technology
Transit Technology + NFC

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