The BMW Group

The first ever BMW M2 CoupĂ© is landing in April and The BMW Group recently launched a large National campaign to rev up the anticipation.

Keen to open up the M brand to younger consumers, The BMW Group decided on a multi-format campaign to reach their target market. A mix of Large Format, Elite Screens, LUX Billboards, Airport Lightboxes and a T2 Airport Check-In Pack, were utilised to showcase the ‘License to Thrill’ and ‘Fast-tracked for Greatness’ creatives.  

February 2016
Special Activation/technology

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