This multi format campaign takes the Disney Star Wars film release to new heights. Billboards announce the coming of the film creating impact – also including a special build of a light sabre – the iconic symbol of the file series. Transit followed to create reach across the country. Still creating impact and adding scale the campaign has utilised megasides and full vehicle wraps.
The Star Wars campaign also looked to incorporate a social element in the campaign and have used the suite of digital billboards to showcase a vote through Twitter for the #lightside #darkside.
The Disney Star Wars campaign successfully realises the strength of each format APN Outdoor offer and uses it to full effect. Impact, scale, reach and innovation are all covered in the Star Wars campaign.