As temperatures drop in Melbourne, a touch of Noosa sunshine arrived thanks to Tourism Noosa’s winter marketing campaign – You Could Be Here.
Tourism Noosa CEO Damien Massingham said that the campaign was a colourful message showing that in the time it takes to rise on these wintry mornings, get ready and travel to work, you could be here – relaxing in the warmth of Noosa. “The You Could Be Here campaign will officially be launched in Melbourne today which includes a week of activities and a new initiative is the Noosa Pop-Up Beach House themed exhibition space at the highly visible Federation Square.
Located on the corner of Melbourne’s busiest intersection of Swanston and Flinders Street, the Noosa Pop-Up Beach House will open from early morning to early evening to entice Melburnians in to discover reasons why Noosa is such a great holiday choice at this time of year”. The campaign was supported by a multi format Outdoor execution including transit, digital spectaular and large format assets.