Latitude

In a fantastic use of APN Outdoor’s range of assets, Latitude made the most of contextual relevance to create a humorous yet relevant campaign for their audience.

Billboards included phrases like, “Sweeten up your traffic jam” on major roads and “Debtlagged?” at the airport exit. On Transit they included phrases such as “Like this car better?” and “The back of a bus has never looked betterer” featuring the trademark blue creative and funnyman, Alec Baldwin.  

Information
Category
Finance
Date
March 2017
Special Activation/technology

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