Holden

Holden utilised the immediate and reactive capabilities of APN Outdoor’s digital assets to incorporate a live overseas temperature update into their Footscray creative. 

The inclusion of the temperature aimed at enticing customers to purchase a Holden Vehicle, where the resulting Virgin Velocity points could go towards an overseas holiday. 

The Holden Virgin Velocity creative also featured on APN’s extensive digital airport assets in Sydney, Canberra and Perth.

Information
Category
Automotive
Date
August 2016
Special Activation/technology

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