H&M: Melbourne store launch

The anticipated store opening was accompanied by an impressive, large scale APN Outdoor campaign using iconic digital and static large format sites as well as two completely wrapped trams throughout the city in Melbourne. H&M dominated the iconic Young and Jackson digital billboard being the sole advertiser throughout the lead up week and integrating a countdown timer to anticipate the opening.

Information
Category
Fashion
Date
April 2014
Special Activation/technology
Digital Billboards + Domination

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