The campaign provided a platform for Gumtree to extend the site’s existing car dealership advertising and subsequently share these messages in environmentally relevant locations using APN Outdoor’s Elite Screen Network. The technology utilised throughout this campaign allows immediate and feed enabled creative flexibility, speaking to the contextual relevance that digital outdoor is able to provide.
Sara McConkey, Head of Marketing and PR, Gumtree, commented on the exciting campaign. “We’re really excited to be the first brand involved in what is a unique opportunity in the outdoor space. Gumtree is always looking for new ways to engage consumers in real time and showcase the range of products on offer across the platform. As Australia’s largest marketplace for used car listings*, the opportunity offered by APN Outdoor allows us to amplify the reach of our sellers’ car listings and target the right people with the most relevant message.”