Frucor - V

To promote V’s “Massive Hit that Improves You a Bit”, Frucor enlisted the help of APN Outdoor’s activations team to make the campaign shine (quite literally).  

The team achieved this using ‘spangles’, metallic discs that were attached to static billboard panels and move in the wind, creating a fluttering or shimmering appearance on the text that’s hard to miss!  

The display could be seen on APN Outdoor billboards in Newtown (NSW), Bankstown (NSW), Richmond (VIC), Story Bridge (QLD) & Northbridge (WA).

Information
Category
FMCG
Date
March 2017
Special Activation/technology

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