Etihad Airways

In an effective display of the immediacy of digital billboard technology, Etihad Airways captured attention in a recent campaign celebrating the launch of their A380 service in Melbourne.

Etihad challenged APN Outdoor to create strong cut-through in a unique format, immediately speaking to the flexible capabilities of Elite Screens.

The Swanston Street Young & Jackson Elite Screen acted as the perfect creative canvas, allowing for a flight countdown to display alongside brand icon, Nicole Kidman, on the billboard.  To execute this technological feat, Etihad shared the departing A380 flight schedule, which was then incorporated into the digital feed, showing the remaining minutes until the next A380 departure from the airport.

Information
Category
Travel
Date
July 2016
Special Activation/technology

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