Dyson

Timed to coincide with peak allergy season, Dyson has enlisted the digital capabilities of APN Outdoor’s Elite Screens to promote their latest air purifier.

Drawing on the immediate and reactive opportunities of digital billboards, a daily pollen count has been incorporated into Dyson’s digital creative, notifying drivers and passers-by of the current allergy risk.  Each day the pollen count is assessed and then a low, moderate or high reading is loaded to the creative via APN Outdoor’s digital scheduling system.

 

Information
Category
Appliances
Date
October 2016
Special Activation/technology
Pollen Count

Choose subscriptions