Beauty brand, Dove, used creative out-of-the-box thinking when launching their ‘Dove is different‘ campaign across Australia by using a multi-format Outdoor campaign. To bring the campaign from 2D creative to 3D, Dove selected two of Australia’s busiest metropolitan streets, in Sydney and Melbourne to show-off the bespoke builds. The two main visuals within the campign, the beauty bar and the grater were sculpted and upsized to the scale of small cars.

Health & beauty
May 2013
Special Activation/technology
Special build

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