Deakin University

Deakin University have leveraged the capabilities of both, internal and external transit formats in this recruitment campaign. 

On board behviour is conducive to commuter engagement, with the average trip taking 37 minutes and considering that 88.5% of these commuters are travelling with a smartphone it is no surprise that 51% of people say that they have visited a website after seeing an ad on a tram or a bus. 

These bright creatives start a conversation by promoting the relevant URL for further course search, allowing Deakin University to transport the consumer from a 'brand awareness' stage into a 'reserach' stage.

 

Information
Category
Date
January 2016
Special Activation/technology
Transit

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