Dare Iced Coffee

Utilising APN Outdoor’s digital billboards in Sydney, Melbourne, Adelaide and Brisbane the campaign regularly changes its messaging to coincide with current events taking place in the news and entertainment worlds. The cross-channel Dare campaign puts an irreverent spin on trending #brainfail moments in pop culture, reacting in real time and encouraging conversation around the #brainfail #darefix. 

Information
Category
Beverage
Date
May 2014
Special Activation/technology
Digital Billboards

Choose subscriptions