Dare Ice Coffee

Cross-channel Dare campaign puts an irreverent spin on trending #brainfail moments in pop culture, reacting in real time and encouraging conversation around the #brainfail #darefix

Cross-channel Dare campaign puts an irreverent spin on trending #brainfail moments in pop culture, reacting in real time and encouraging conversation around the #brainfail #darefix.

The Dare Iced Coffee campaign demonstrates how advertisers can get the best of both worlds from large format digital. On the one hand you have all the original advantages of large format advertising; big impact and large-scale reach. Throw in the added benefits of digital, such as creative flexibility and immediacy, and the potential for campaigns to really resonate and connect with consumers is limitless

Information
Category
FMCG
Date
May, 2014
Special Activation/technology
Elite Screen

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