Over the years APN Outdoor has commissioned numerous research pieces to prove the power of Transit! The numbers consistently substantiate our belief that Transit really is the hardest working format in Outdoor.
However, we know that insights can't tell the whole story... so in 2017 we're asking clients what they love about Transit.
We have collected Transit Tales from clients including Domain Group, Sony Pictures Releasing, Unilever, and have many more on the way, so click through for a preview of what's to come.
As Australia’s unrivalled 24-hour news service provider we are constantly looking for innovative ways to deliver our live breaking news coverage to a premium audience. The partnership with APN Outdoor allows us the opportunity to speak to a vast and growing national audience and we look forward to keeping them up to date as they're on the move throughout the working week.”
Tennis is one of the biggest sports on Twitter with thousands of conversations taking place every day about matches all around the world. @AustralianOpen produces top draw content, with amazing access to the players and commentators, fun and personality that Twitter brings to a huge local and global audience. We already know that Tweets don’t just live on Twitter; they can be seen just about everywhere. This partnership is a fantastic opportunity to share the reach of Australian Open Twitter content to APN Outdoor’s audience in a unique way and we are looking forward to seeing #AusOpen Tweets travel even further to help increase conversation around this great Australian event.””
New Year’s Eve is a time of celebration, looking forward to the future and wishing well to those you care about. To tie in with New Year’s Eve celebrations, Coopers wanted to give our fans and followers the opportunity to pass on a shout out to a friend or family member in an out of the ordinary way, and our collaboration with our agency KWP! and APN Outdoor was the perfect way to amplify their messages.””
Our business and consequently our advertising needs to be highly reactive to the needs, and shifting desires of consumers. APN Outdoor’s Elite Screen portfolio has allowed this principal to be integrated into our outdoor media strategy. We’re excited to see the results of what is sure to be a great ‘always on’ campaign.””
“The Audi TT model is an icon in design and high-tech performance and the advertising campaign had to be something quite exceptional to match. With the TT model being an emotional purchase we also wanted that to translate to the advertising campaign. APN Outdoor’s suite of large format Billboards provided the platform for Audi to dominate the urban landscape and own the night with its messaging and the use of the day/night skins helped to achieve this in a unique and memorable way.”
“We have always found Outdoor to be an effective marketing channel. The strength of APN Outdoor Transit, in particular, is the broad reach and frequency the formats provide. In the case of MINIONS the format allows us to use 4 different creative executions to introduce 3 new characters and works collectively to tell a story. The size of the format establishes MINIONS as ‘larger than life’ and is the absolute perfect complement to a comprehensive marketing campaign.””
Aurelie de Cremiers
"Maybelline NY’s 100 Year Anniversary is a massive milestone for the brand and we wanted to do something special to highlight the significance of the campaign. APN Outdoor’s LUX Collection was the perfect medium to not only gain mass reach, but also cut through using the lighting which really makes the creative pop, particularly at night giving the sense of celebration.””
“Healthy ME is a young brand with huge growth potential. Through our content partnership with APN Outdoor, we immediately saw outstanding growth of 26% in both organic search and direct traffic to the site. XtrackTV even led to us working with new talent, fitness experts who saw our videos and asked if they could join our team"”
"Key objectives of our campaign included generating awareness of the new Bonds’ tights range, and wanting to be close to retail outlets. To do this we needed a medium with big impact and large-scale reach along with strategic audience targeting opportunities. APN Outdoor’s billboard network provided us with the ability to achieve all of this and we have been really happy to see Iggy’s creative hit the streets in literally such a big way.””
The Lux Billboards were the perfect medium to build brand awareness and opportunity present ourselves on a quality format. We had a fantastic response from the market, many highlighting how captivating the creative looked particularly at night with many thinking it was a digital billboard.
Also with the creative featuring the iconic Kate Moss, it would shame not
to showcase glamour on this product!
Being a premium brand, Jaguar have traditionally utilised Print and Digital to build brand awareness and promote our automotive range to a very specific demographic.
When presented with the opportunity to use the LUX pack, we saw a way of extending our reach to the much broader prospect audience whilst in a driving mindset, at the same time increasing visibility of Jaguar vehicles on the road using a premium style billboard offering.”
We have been a client of APN Outdoor since 2010. One particular format we have found to be highly successful over the years are Fullbacks. We have utilised Fullbacks in many of our campaigns to promote our brand and products across the Perth Metropolitan Area.
We have found that Fullbacks reach the masses – covering a wide demographic profile across Perth, to launch a new campaign or made geographically specific, by selecting individual depots such as East Perth for CAT buses, if our objectives need to be more localised.
The large size of Fullbacks means our campaigns have the impact required to cut-through the market so we don’t need to book other formats with them. We feel they have the Large Format presence at a small format investment.
P&N Bank will look to continue to use this format for our future advertising campaigns.
As the Marketing Director and co-founder of Remote Control, one of Australia’s largest independent music companies, I have worked with APN Outdoor on a number of successful, high profile campaigns.
Remote Control represents a select roster of local and international artists in Australia and New Zealand, including the gold and platinum selling acts Adele, The White Stripes, Radiohead, Vampire Weekend, The XX and The National.
APN Outdoor has executed excellent outdoor campaigns for a number of our biggest artists. These campaigns have included public transport banners in Sydney and Melbourne and train station and freeway billboards.
Our most recent campaign with APN Outdoor was for Adele’s album ‘21’, which is now the 3rd most successful # 1 album in Australian chart history and is positioned to sell over 1 million copies in this territory.
APN Outdoor have been a pleasure to work with on this project, playing a large part in the success of the record and making Adele a household name. Elly and the rest of the team have provided us with valuable, informed advice and competitive rates, allowing us to reach a massive audience for Adele’s music. We appreciate her professionalism and the penetration she offers and look forward to working with her again in the near future.
Successfully launching the longest, biggest most exhilarating new water thrill ride, built of its kind in the world in 2012 meant that Outdoor played an enormous role in getting out that message.
Through our longstanding working relationship with APN Outdoor they tailored our campaign using some of their most popular sites across the Sydney Metropolitan Motorway networks, exposing our new message to literally millions of commuters across a two month period.
APN Outdoor’s expertise certainly assisted Jamberoo Action Park realise one of its most successful marketing campaigns within its 34 year history and we would strongly encourage you to ensure that you include APN Outdoor into your overall marketing mix.