The fight for attention is fierce in the Media Jungle
APN Outdoor investigate the Media Jungle to better understand consumer relationships with advertising.
The media landscape spreads far and wide, impacting lives of consumers from first light in the morning until long after the sun sets - and with all the intricacies that make up Media Attention, one thing is for sure… it’s a jungle out there.
In a comprehensive five part program we spoke to, surveyed and analysed over 3,000 Australians.
There is so much for consumers to take in and so many advertising options for brands to consider to reach them... all vying for consumers attention.
“The Media Attention” looks at consumer exposure, engagement and platform/format effectiveness.
Outdoor reaches 81% of people every week
Outdoor is considered the second most effective ad platform, following closely behind TV
Outdoor was found to be the best accompaniment to TV in terms of adding incremental reach - (93% total reach together)
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