Our research

Audience Trends

Bespoke research pieces uncovering emerging audience trends.

Sep - 01 - 2018
Why APN Outdoor and Summer are a match made in heaven

APN Outdoor knows audiences beyond just demographics… and this year we have even more audience-rich data than ever before thanks to Dn’A, our inhouse data capability, which gives us actual spending data to back up the claims.

Why APN Outdoor and Summer are a match made in heaven
Seasonal Trends
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Oct - 26 - 2017
Chinese Passenger Profiles

The world's fastest growing middle class are a consumer powerhouse... and they're soon to be Australia's largest source of international passengers. Get to know what's motivating some key Chinese passenger segments.

Chinese Passenger Profiles
Headline Series
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Sep - 21 - 2017
Millennial Mums & Dads

More educated, connected, digitally empowered than their parents, Millennials are the most powerful consumer cohort in history. But most Millennials are entering a new phase of their life. So, what does this mean for brands?

Millennial Mums & Dads
Headline Series
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Jun - 15 - 2017
XtrackTV

With over 4.6 million commuting via rail on a typical day in Australia, we look a little closer into the audiences frequenting the rail environment.

XtrackTV
Headline Series
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Jan - 26 - 2017
Gen Zs

Generation Z are an increasingly critical and fast-emerging group of consumers. With this generation the learners of today and the employees of tomorrow, understanding what has shaped them, as well as what motivates them, is critical.

Gen Zs
Headline Series
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Mar - 17 - 2016
Socialisation of Outdoor

Life's remote control. Unpacking the synergy of Mobile, Social & Digital Outdoor

Socialisation of Outdoor
Headline Series
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