Millennial Mums & Dads


To better understand the emerging demographic of Millennial Mums & Dads (23-40 year olds with children).


Pulling from a series of peer-reviewed research studies as well as our own propriatary research, we've compiled key finding into this compelling edition of The Headline Series.   


  • More educated, connected, digitally empowered than their parents, Millennials are the most powerful consumer cohort in history due to earning and spending habits.
  • Being a parent influences purchase decisions, media consumption, behaviours and motivations
  • They turn to online and social for info and to share experiences
  • BUT they actively avoid ads online
  • They spend more time outside and take cues from their surroundings
  • APN Outdoor formats drive them online and influence purchase behaviour

To find out more about Millennial Mums & Dads and results from the latest installment of the Headline Series, contact your Account Manager today.

Choose subscriptions