Gen Z – The Headline Series

Objectives:

To better understand the emerging demographic of Generation Z's (those born between 1995 - 2010).

Methodology

Pulling from a series of peer-reviewed research studies, we've compiled key finding into this compelling edition of The Headline Series.   

Results

Generation Z are an increasingly critical and fast-emerging group of consumers that advertisers/brands desire to reach! The future of the global economy!

Despite being the ‘First Tribe of Digital Natives’ – it is really important to remind agencies that this audience doesn’t only view the world and engage with brands through smartphone or tablet screens!

They still go outside…and a lot! In fact, technology allows them to live their lives on the go more so than the generations before them! 

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