MOVE (Measurement of Outdoor Visibility and Exposure) is the first industry-wide audience measurement system for Outdoor media in Australia. It is endorsed by the Outdoor Media Association (OMA), the Media Federation of Australia (MFA) and the Australian Association of National Advertisers (AANA).
Launched in 2010, MOVE is a web-based system, which provides accountability to the Outdoor media industry by supplying advertisers and media buyers with current data on the precise reach of Outdoor media campaigns across all formats.
Unlike other media which report total potential audiences – that is those with the Opportunity To See (OTS) – MOVE reports the probable audiences – that is, only those with the Likelihood To See (LTS) an advertising face.
At APN Outdoor, we’re strong supporters of MOVE and consider ourselves experts on how to use it when planning an Outdoor campaign.
When responding to our clients’ briefs, we know they are looking for superior product knowledge and creative thinking, along with hard data. We use MOVE as one of the multiple research tools we have on hand to prove the effectiveness of our media.
To find out how to use MOVE when planning your Outdoor campaign contact us or for more information visit MOVE.