APN Outdoor announces successful tender win of DPTI development billboards across Adelaide
SYDNEY: Leading Outdoor operator APN Outdoor, today announced their recent success in the tender for the advertising rights to the DPTI billboard development signs across Adelaide. The competitive tender process has resulted in APN Outdoor being awarded with the 10 year, exclusive contract across these assets, by the Minister for Transport and Infrastructure. These new sites will bolster APN Outdoor’s existing presence in this market, growing their digital and static billboard portfolio.
The sites APN Outdoor will develop as a result of this tender are a mix of both large format static and large format digital, greenfield sites. These developments, including premium highway locations such as the Port River Expressway and Southern Expressway, demonstrate APN Outdoor’s strong capital investment into the South Australian market as well the ongoing commitment to growing the business’ presence in Adelaide.
Richard Herring, CEO, APN Outdoor, commented on the successful tender “We are committed to growth and development of our leading assets across Australia and New Zealand and bolstering our presence in South Australia is an important element of this. The large format product is the foundation as well as the future of Outdoor and here at APN Outdoor we are continuing to invest in the growth of this format.”
APN Outdoor is Australia and New Zealand’s most progressive Outdoor advertising company; leaders in the Digital Billboard, Billboard, Transit, Rail and Airport advertising categories. Whilst dominating traditional outdoor formats, the company also maintains particular focus on growing and developing their digital portfolio, establishing APN Outdoor as the unrivalled leaders in this space. In addition, APN Outdoor have established themselves as vanguards in research, investing in several market leading studies, that prove the power of the medium and foster innovation and growth throughout the sector. APN Outdoor boast over 50,000 high-impact, attention-grabbing locations, dominating major city skylines, roadways, rail-stations and airports in Australian alone.