APN Outdoor answers Donut King’s needs with regional collaboration
SYDNEY: In response to a recent Donut King campaign requirement that necessitated both metro and regional coverage, APN Outdoor has taken part in a collaborative exercise with Go Transit to extend its Transit coverage into regional areas.
The Donut King campaign ‘Fiestafy Your Selfie’, which commenced in January, promotes the company’s new churros offer. After identifying the client’s coverage needs, APN Outdoor worked in partnership with Carat, Posterscope Brisbane, AJF Partnership and Go Transit to come up with a unique solution that sees the campaign running on both APN Outdoor’s Transit media in metro areas and Go Transit’s media in regional areas.
Elizabeth Whipp, Agency Director, Posterscope commented on the campaign, “Carat briefed us on their objectives in both metro and regional areas. Research had already highlighted that Transit was the lead format, which opened the opportunity to work with APN Outdoor and Go Transit. This combined offer delivered a seamless and efficient national solution in terms of planning and implementation. It's been really exciting to work within a new collaboration and we look forward to more of these partnerships in the future.”
Mark Fairhurst, General Manager – Sales, APN Outdoor commented on the campaign, “In order to deliver on our client’s needs, we saw an opportunity to partner with Go Transit. Combining the strength of our Transit portfolio with Go Transit’s meant that we could deliver the best result for our client, which is always our main priority. Moving forward, we hope to continue this partnership to assist our agencies and clients deliver on their campaign objectives, while continuing to make the buying process as simple as possible by offering a single point of contact.”
Donut King’s ‘Fiestafy Your Selfie’ campaign is currently live on APN Outdoor’s media across Brisbane, Sydney, Melbourne, Adelaide and Perth and Go Transit’s formats in regional areas including the Gold Coast, Sunshine Coast, Toowoomba, Cairns, NSW Central Coast, Newcastle, Canberra and Geelong.