Sydney Swans and Cellarbrations broadcast live scoreboard on Digital Billboard


SYDNEY: On Saturday April 19, the Sydney Swans and Cellarbrations kicked off a partnership with leading Outdoor media provider, APN Outdoor, using their digital billboard on Darlinghurst Road in Sydney.

The AFL Scoreboard from the Swans v Freemantle game at the SCG was replicated and using a live feed, the scoreboard updated the number of behinds, field goals and the overall score each rotation and also indicated which quarter the game was at.

Throughout the day, in the lead up to kick off, the billboard showcased a teaser creative to alert the busy Darlinghurst precinct that the live scoreboard would be up and running that evening. At the conclusion of the match, and for the remainder of the night, the full time score played on each rotation.

Janine Wood - GM of Marketing, APN Outdoor commented “We are so happy to be working with the Sydney Swans on this clever execution. Using our digital assets to speak specifically to a precinct that will be interested in the messaging, not to mention incorporating live feeds, demonstrates the innovative and strategic possibilities available when incorporating large format digital billboards into the media mix. We look forward to working with the Swans moving forward, especially if they keep winning!”

The next live scoreboard will use digital billboards in Sydney and Melbourne for the upcoming May 16 clash between the Sydney Swans and Essendon.


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