APN Outdoor appoints Shoebridge Media Group


SYDNEY: APN Outdoor Group Limited (ASX: APO) today announced the appointment of Shoebridge Media Group, the new communications consultancy firm established by Neil Shoebridge.

Effective late May, Shoebridge Media Group will operate as APN Outdoor’s in-house communications unit three days a week, reporting to General Manager Marketing, Charlotte Valente.
One of Australia’s most experienced corporate communications and publicity executives and business journalists, Mr Shoebridge has more than 30 years’ experience in the media, marketing and communications sectors.
In 2015 he was named one of the 50 most influential corporate affairs executives in Australia by corporate affairs recruitment firm Salt and Shein.
Mr Shoebridge has been the Director of Corporate and Public Communications at Network Ten and part of the company’s leadership team since February 2012.
Mr Shoebridge is also a former Editor and Managing Editor of BRW magazine, a former Marketing and Media Editor of The Australian Financial Review, a member of the Australian Marketing Institute and the author of two marketing books.
APN Outdoor General Manager Marketing, Charlotte Valente, said: “We are thrilled to have Shoebridge Media Group join APN Outdoor. Neil’s extensive experience and proven track record is what is required to drive our business strategy and ambitions.
“Neil’s credentials will ensure APN Outdoor capitalises on every opportunity to cement our thought-leadership credentials, a key pillar in our strategy.”
James Warburton, Chief Executive Officer and Managing Director of APN Outdoor, added: “It will be great to be working with Neil again. A focus for our business is to have a greater voice in the media industry. Neil will bring a huge level of knowledge and respect to our communications strategy and activities.”
Mr Shoebridge said: “I’m looking forward to working with APN Outdoor, its senior management and its marketing and communications teams.
“APN Outdoor is an industry leader in the outdoor sector and one of the strongest media companies in Australia.
“The APN Outdoor leadership team have a clear strategy focused on transformation, innovation and the evolution of APN Outdoor in the broader media eco-system and I’m excited to be part of that”, he said.
Shoebridge Media Group will start working with APN Outdoor on 29 May.

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