Surf Life Saving Sunscreen Makes a Splash with APN Outdoor Campaign

18/10/2016

SYDNEY: Sunlife Products (official licensed partner of Surf Life Saving Australia) have joined forces with leading Outdoor media company, APN Outdoor, to launch their iconic Surf Life Saving sunscreen range just in time for the Australian summer.

SYDNEY:  Sunlife Products (official licensed partner of Surf Life Saving Australia) have joined forces with leading Outdoor media company, APN Outdoor, to launch their iconic Surf Life Saving sunscreen range just in time for the Australian summer.

The new Marine-Friendly sunscreen campaign can be seen around town on APN Outdoor’s Transit assets as well as large format Static Billboards and Elite Screens being utilized to promote the SPF50+ sun protection range. Purchase supports Surf Life Saving, a community cause which relies on donations to save lives, and keep beaches safe.

APN Outdoor is the leader in Transit format advertising solutions nationally, impacting audiences across the country with Outdoor’s number one most seen format.  In addition, APN Outdoor also holds the largest, national billboard portfolio, reaching 97% of metropolitan Australians.

Aaron Collins, CEO of Sunlife Products stated “Australians always have and always will love the Outdoors.  So when it came to raising awareness of the iconic Surf Life Saving sunscreen range, and that it’s now available in Woolworths; there was no question that with their dominant coverage and creative flexibility, APN Outdoor would be the perfect fit.”   

The Surf Life Saving sunscreen range, now includes the new ‘Oxybenxone Free’ Marine Friendly & reef safe sunscreens, the first of its type in Australia, as well as products specifically designed for Kids, ‘Kids Zero’ and an Aloe after-sun continuous spray. The Surf Life Saving Sunscreen campaign is in market now and will continue into summer.

APN Outdoor is Australia and New Zealand’s most progressive Outdoor advertising company; leaders in the Digital Billboard, Billboard, Transit, Rail and Airport advertising categories. Whilst dominating traditional outdoor formats, the company also maintains particular focus on growing and developing their digital portfolio, establishing APN Outdoor as the unrivalled leaders in this space. In addition, APN Outdoor have established themselves as vanguards in research, investing in several market leading studies, that prove the power of the medium and foster innovation and growth throughout the sector. APN Outdoor boast over 36,000 high-impact, attention-grabbing locations, dominating major city skylines, roadways, rail-stations and airports across both sides of the Tasman.

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