APN Outdoor dominates digital skyline in Melbourne CBD with launch of two new sites.


SYDNEY: Melbourne is set to become home to two of the newest iconic digital screens in the Outdoor industry with APN Outdoor’s announcement today that the latest sites from their Elite Screens collection will be live in the next month.

The two new sites will take the total number of APN Outdoor’s digital screens in Melbourne to seven, cementing their position as a digital force to be reckoned with in the Melbourne market.

APN Outdoor is already dominating the Brisbane market with their extensive digital coverage, which includes 8 sites across the metro region. The company also has ambitious plans for further digital expansions across Sydney, Perth and Adelaide over the next 12 months.


The first of APN Outdoor’s new Melbourne digital sites is located on Tullamarine Freeway/Napier Street and is the first freeway digital sign in Victoria. It is a Landmark format and measures 20 x 2.6m. Spanning four lanes of traffic, the site provides unparalleled exposure on the primary route between the CBD, Melbourne Airport and the developing northern suburbs.


The second digital screen is located adjoining one of Melbourne busiest roads, the West Gate Freeway, in South Melbourne. The sign will operate 24/7 offering APN Outdoor’s clients unmatched digital impact and coverage. It is a Spectacular format measuring 19 x 4.5m, providing a staggering 85sqm worth of supreme advertising space.


Richard Herring, APN Outdoor Chief Executive Officer commented, “We are very proud of the strength of our digital portfolio. Our new Tullamarine and Westgate Freeway sites add another level of depth to our Melbourne coverage and really sets us apart from the competition when it comes to scale. As demand for digital continues with showing no signs of slowing, we are pleased to be leading the charge and offering our clients creative flexibility, immediacy of posting, minimal lead times and a myriad of integration opportunities.”



Melbourne has long been one of APN Outdoor’s leading markets for their Elite Screens offering with existing standout digital sites including Young and Jackson, La Trobe, Chapel St, Kew Junction, and No. 1 Fitzroy St. APN Outdoor is the only media company currently offering large format, high definition, LED roadside digital screens across Sydney, Melbourne, Brisbane, Adelaide, Perth and Auckland. 

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