APN Outdoor’s XtrackTV driving action online for Healthy ME’s website – increasing visits by 26%
SYDNEY: Leading Outdoor media provider, APN Outdoor, today announces that its current content partner, health and wellness digital channel, Healthy ME, has seen an increase in organic search and direct website traffic as a result of exposure on the company’s XtrackTV format.
XtrackTV is APN Outdoor’s digital rail broadcast network, which is comprised of 74 LED digital screens, featuring full motion video and audio. All XtrackTV screens are strategically located on rail platforms in key CBD stations in Sydney, Melbourne and most recently in Brisbane. XtrackTV provides advertisers with the ability to extend their TV campaigns by playing TVC formats directly on the rail platform. It is also packaged and networked for ease of purchase and seamless coverage.
Healthy ME came on board as an original content partner for XtrackTV when it launched in 2014. Lisa Hudson, Director of Channels, Brand New Media said they jumped at the opportunity to screen their video content on XtrackTV with a call to action to their hub; healthymetv.com.au.
“Healthy ME is a young brand with huge growth potential. Through our content partnership with APN Outdoor, we immediately saw outstanding growth of 26% in both organic search and direct traffic to the site. XtrackTV even led to us working with new talent, fitness experts who saw our videos and asked if they could join our team" Hudson said.
In Sydney and Melbourne alone, XtrackTV enables more than 8.4 million gross contacts per week1.
Mark Fairhurst, General Manager – Sales, APN Outdoor commented, “In the relatively short time that XtrackTV has been in market it has established itself as a premium channel that delivers an audience that is unique by its demographic and socioeconomic profile. With high platform dwell times of up to 12 minutes2, rail commuters are attentive and open to entertainment, which translates to engagement. Our partnership with Healthy ME proves that XtrackTV delivers results and influences consumer behaviour.”
APN Outdoor’s XtrackTV format is currently available in capital cities across the Eastern Seaboard and is the only large format, cross-platform digital screen network in Australia.
1 MOVE, 2015
2 APN Outdoor National Platform Study, 2012
XtrackTV in numbers:
74 LED digital screens featuring full motion video and audio located in key CBD stations in Sydney, Melbourne and Brisbane
As a results of exposure on XtrackTV, Healthy ME saw growth of 26% in both organic search and direct traffic to its website
XtrackTV enables more than 8.4 million gross contacts per week in Sydney and Melbourne alone
Average platform dwell time is 12 minutes per trip.