APN Outdoor strengthens digital hold with launch of Lady La Trobe
SYDNEY: Leading Outdoor media provider, APN Outdoor, today announces the launch of Lady La Trobe – another new high definition large format Digital Billboard located in the heart of Melbourne’s CBD.
Careful consideration was given to the site’s location at 280 La Trobe St, Melbourne and was decided on due to the right blend of visual prominence, so advertisers can successfully engage with their target audiences, but not at the cost of the urban landscape.
APN Outdoor’s advertisers will enjoy the benefits of being able to tailor their campaign messages to audiences at different times of the day with the site’s effective day-parting capabilities, as well as creative flexibility, immediacy of posting, one week purchase options, low installation and cost effective production.
Janine Wood, APN Outdoor General Manager - Marketing, commented on the site’s launch: “The demand for digital Outdoor has risen significantly in the past few years following the launch of our iconic Young & Jackson site in Melbourne’s CBD back in 2008, as well as Darlinghurst St in Sydney, Queen St in Brisbane and Gouger St in Adelaide. As market leaders in the digital space it was only natural that we would increase our investment and presence in 2014.
“We are very proud of the strength of our portfolio of 20 Digital Billboards and this site adds another level of depth to our Melbourne coverage. We look forward to offering our advertisers even more opportunities to better connect with their audiences as we continue our roll out this year.”
In the second half of 2014, APN Outdoor will introduce another six new Digital Billboards in Australia in prominent CBD and motorway locations.
APN Outdoor is the only Outdoor company in Australia to offer advertisers the option of a national roadside, large format, high definition LED, Digital Billboard buy.