APN Outdoor’s digital billboard stronghold continues
SYDNEY: Leading Outdoor media provider, APN Outdoor, today announces the launch of three additional new Digital Billboard sites; King George Square in Brisbane, No. 1 Fitzroy Street in Melbourne and General Holmes Drive in Sydney.
These sites, which are all now live, mark the completion of seven new digital sites rolled out by APN Outdoor in the first half of this year as part of their aggressive digital expansion.
The King George Square billboard is located on Ann Street in the heart of Brisbane’s bustling city and was selected for its heavy pedestrian and outbound CBD traffic. Taking its name from the site’s physical address, No. 1 Fitzroy Street towers over the intersection of Fitzroy Street and The Esplanade in trendy bayside St Kilda. It is situated near the beach in a busy dining, entertainment and nightlife precinct, reaching large-scale commuters and pedestrians.
General Holmes Drive is one of Sydney's busiest and most important roads, running alongside the airport and connecting the city with the south and south-western suburbs. This newly built digital panel is the first to reach traffic entering Southern Cross Drive headed towards the city from the airport.
All of APN Outdoor’s new digital sites will display multiple advertisers on a rotating schedule.
Richard Herring, APN Outdoor Chief Executive Officer, commented on the new sites: “As demand for Digital Outdoor continues to rise at a rapid pace we are very pleased to be able to give our clients not only the creative platform they need for interactive, big-impact campaigns, but also the scale to match.
“We are very proud of the strength of our Digital Billboard portfolio and King George Square, No. 1 Fitzroy Street and General Holmes Drive add another level of depth to our burgeoning coverage nationally and specifically on the Eastern Seaboard. We look forward to offering our advertisers even more opportunities to better connect with their audiences as we continue our digital roll out later this year.”
With these final three sites going live, APN Outdoor’s Digital Billboard portfolio now stands at twenty two nationally with more planned to launch later in the year.
APN Outdoor is the only Outdoor company in Australia to offer advertisers a national roadside, large format, high definition LED, Digital Billboard pack.
Figure 1: APN Outdoor Digital Billboard on King George Square in Brisbane
Figure 2: APN Outdoor Digital Billboard on No. 1 Fitzroy Street in Melbourne
Figure 3: APN Outdoor Digital Billboard on General Holmes Drive in Sydney