APN Outdoor’s sales leadership trifecta


SYDNEY: Leading Outdoor media provider, APN Outdoor, today announces exciting changes in their sales leadership team with the promotion of three key leaders.

Daniel McConochie has been appointed the new Sales Director, Agency in Victoria, following the recent departure of media veteran David Cordner. Daniel brings with him a wealth of experience in media, with nine of those years dedicated to APN Outdoor. He joined the company in 2008 as an account manager and quickly moved through the ranks to management positions. Prior to his most recent appointment, Daniel led the Brisbane sales team and has been instrumental to Queensland’s success.

The Brisbane sales team will now be led by Chris Perera in his new role as Sales Director – QLD. With eight years’ experience at APN Outdoor, Chris’ promotion comes with a big move from Perth to head up sales in Queensland. Chris has made a remarkable impact amongst his colleagues and the market through his passion for the industry and energetic personality.

Finally, Phil Dada has been promoted to Sales Director - WA. Phil has been with APN Outdoor for eight years and steps up to this role from his existing position as Group Sales Manager. Phil is a consecutive winner of Media I’s “Sales Person of The Year”, consistently performing and considerably growing his patch of business in Perth. 

APN Outdoor’s General Manager of Sales, Mark Fairhurst comments: “Our ability to promote these key roles from within speaks volumes for the depth of talent at APN Outdoor. Dan, Chris and Phil have proven themselves to be high performers for many years. They have earned the opportunity to progress and their energy, tenacity and passion for Outdoor will serve them well for this new and exciting chapter.”

These appointments are effective immediately. 

From L to R: Daniel McConochie, Chris Perera, and Phil Dada

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