APN Outdoor retains Adelaide Metro in tender win


ADELAIDE: Australia’s leading Outdoor Media operator, APN Outdoor, have announced another successful tender win, this time for the Department of Planning, Transport and Infrastructure’s Adelaide Metro contract. The new contract encompasses the advertising rights for nearly 900 buses, 24 trams and 136 train cars across the city and CBD.

APN Outdoor has held the Adelaide Metro contract since 2005, encompassing a range of transport formats and this one contract gives total coverage to all areas of metropolitan Adelaide and the City incorporating the depots of Morphettville, Mile End, Port Adelaide and Glengowrie plus through separate agreements the South Australian regions of Mt Barker, Mt Gambier and Port Pirie.

APN Outdoor is without peer in the Transit advertising sector and the format remains a strategically important part of the company’s portfolio.  A recent study conducted in partnership with Neuro-Insight Market Research and The Lab found that the Transit formats were up to two times more effective than static Outdoor advertising formats, highlighting the ability of movement to draw attention to creative messages.

APN Outdoor’s CEO, Richard Herring, commented “The Adelaide landscape is synonymous with trams, buses and trains and as a company we realise the importance of the continued relationship with the Department of Planning, Transport and Infrastructure.  We are pleased to have been awarded the Adelaide Metro contract and look forward to working with them yet again whilst continuing to showcase this great product to our advertising clients.“

APN Outdoor is Australia and New Zealand’s most progressive Outdoor advertising company; leaders in the Digital Billboard, Billboard, Transit, Rail and Airport advertising categories. Whilst dominating traditional outdoor formats, the company also maintains particular focus on growing and developing their digital portfolio, establishing APN Outdoor as the unrivalled leaders in this space. In addition, APN Outdoor have established themselves as vanguards in research, investing in several market leading studies, that prove the power of the medium and foster innovation and growth throughout the sector. APN Outdoor boast over 36,000 high-impact, attention-grabbing locations, dominating major city skylines, roadways, rail-stations and airports across both sides of the Tasman.

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