APN Outdoor launches Adelaide’s 2nd Digital Billboard

08/12/2014

SYDNEY: Leading Outdoor operator, APN Outdoor, is continuing their aggressive digital push with the announcement today of a new Digital Billboard in Adelaide. The new site is the latest from APN Outdoor’s Elite Screens collection and will be the second digital screen in Adelaide ¬– the first being Gouger Street, which was launched by APN Outdoor in 2013.

APN Outdoor’s new digital screen is located on the Anzac Highway in Ashford, 2.5 kilometres from Adelaide’s city centre. The Anzac Highway location was strategically chosen by APN Outdoor because it is one of Adelaide’s main CBD feeder roads. Carrying approximately 38,000 people per day, the new Anzac Highway site offers APN Outdoor advertisers unmatched campaign exposure and digital impact. It is a Landmark format, measuring 9.6 x 2.8 metres.

Inaugural advertisers on the site include well-known brands such as Live Nation, Coopers, RAA, UniSA and Tattslotto who are each on a 15 second rotation.

Richard Herring, CEO, APN Outdoor commented, “Off the back of our success with Gouger Street, we are very proud to be continuing our national digital expansion and launching Adelaide’s second digital screen. With a range of capabilities that include everything from immediacy of posting, creative flexibly, minimal lead times and multiple integration opportunities we have no doubt that our new Anzac Highway site will prove just as popular with advertisers as Gouger Street.”

APN Outdoor is the only media company currently offering large format, high definition, LED roadside digital screens across Sydney, Melbourne, Brisbane, Adelaide, Perth and Auckland. The new Anzac Highway site will take APN Outdoor’s total digital portfolio to 26 screens in Australia.

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