APN Outdoor's XtrackTV now live in Adelaide
Following the successful Eastern Seaboard roll out of APN Outdoor’s pioneering XtrackTV portfolio, the Adelaide network of screens has this week been switched on adding another piece to the digital rail puzzle for the outdoor leaders.
XtrackTV, APN Outdoor’s high definition, full motion and audio enabled network of screens was born in 2014 when the network was switched on in Sydney and Melbourne. In early 2015 Brisbane was added to the network completing the Eastern seaboard offering and adding further scale for advertisers looking to reach the highly sought after rail audience. The introduction of the Adelaide market is an exciting development, further extending the broad reaching power of XtrackTV and bringing the outdoor leaders one step closer to a national rollout.
Mark Fairhurst, General Manager- Sales, APN Outdoor commented on the developments in Adelaide “As pioneers in the digital outdoor space we are continually looking at ways we can extend our already strong foothold in the market. The development and significant expansion of XtrackTV into new markets has reaffirmed our position of leadership and we look forward to sharing this impressive product with the wider advertising market.”
XTrackTV is now live within Adelaide Central Station with four screens playing the content and advertising loop. XtrackTV utilises the latest in LED technology, featuring full motion video and audio capabilities and is currently the only large format, cross-platform digital screen network in Australia.