Crown Lager lights up the streets with APN Outdoor this Christmas
SYDNEY: Leading Outdoor operator, APN Outdoor, Carlton & United Breweries (CUB) and their media agency MediaCom Melbourne have got into the Christmas spirit together by lighting up Crown Lager billboards with fairy lights as part of their “Celebrate Christmas with a Crown” campaign. Two major arterial sites in Sydney and Melbourne have been lit up with festive lights in the lead up to Christmas with the sites facilitating more than 2.7 million contacts over the month.
Brian Phan, Brand Director of Premium & Craft for CUB said: “For generations, Crown Lager has been synonymous as the beer for celebrating with on special occasions. This Christmas, we wanted to remind our consumers to celebrate Christmas with a Crown by creating a visual spectacle of a billboard wrapped with Christmas fairy lights, which will create cut through and deliver our message.”
Mark Fairhurst, General Manger- Sales, APN Outdoor commented on the festive campaign “We are so pleased to work with Crown Lager in bringing this electrifying campaign to life. At APN Outdoor we are committed to continual innovation, using new materials and technologies that allow us to cater to our client’s individual needs as well as further amplify the impact of our Outdoor formats. The Crown Lager campaign is a great example of this.”
APN Outdoor is Australia and New Zealand’s most progressive Outdoor advertising company; leaders in the Digital Billboard, Billboard, Transit, Rail and Airport advertising categories. Whilst dominating traditional outdoor formats, the company also maintains particular focus on growing and developing their digital portfolio, establishing APN Outdoor as the unrivalled leaders in this space. In addition, APN Outdoor have established themselves as vanguards in research, investing in several market leading studies, that prove the power of the medium and foster innovation and growth throughout the sector. APN Outdoor boast over 50,000 high-impact, attention-grabbing locations, dominating major city skylines, roadways, rail-stations and airports in Australian alone.