APN Outdoor adds another chapter to Brisbane’s Digital Outdoor Story
SYDNEY: Australia’s leading outdoor company, APN Outdoor, continues to move from strength to strength, with a new Elite Screen joining their portfolio situated atop one of Brisbane’s most iconic landmarks, Story Bridge.
The newly installed 15 x 4.5m digital billboard, claims prime real estate, towering above three lanes of inbound traffic. With over 350,000 contacts a fortnight, the bridge is widely considered one of Brisbane’s busiest arterials and is a key thoroughfare between the city and the affluent surrounding suburbs.
APN Outdoor’s CEO Richard Herring commented on the development “We are incredibly excited to add Brisbane’s iconic Story Bridge to our ever-growing Elite Screen portfolio. APN Outdoor are pioneers in the digital space and this site marks one of our most significant additions, reinforcing our strategy of building the best sites in the best locations. This site proved once again that we are creating that perfect bridge between brands and audiences.”
APN Outdoor currently operates the largest national collection of digital billboards, occupying prime advertising real-estate across the country. The immediacy and flexibility facilitated by digital formats in the Outdoor space has become a hallmark of some of the most notable and successful campaigns in recent years. This technology gives brands more creative flexibility with opportunities to integrate RSS feeds, weather and location-sensitive creative, live updates as well as utilise recognition software to ensure greater audience impact.
The effectiveness of this medium has also been proven, with a recent APN Outdoor study finding that 74% of people believe Digital Billboards are better at attracting attention, with 52% saying they often find themselves waiting to see what will come up on screen next. APN Outdoor’s newest Elite Screen at Story Bridge, located on Brisbane’s Bradfield Highway is available for booking now.
APN Outdoor is Australia and New Zealand’s most progressive Outdoor advertising company; leaders in the Digital Billboard, Billboard, Transit, Rail and Airport advertising categories. Whilst dominating traditional outdoor formats, the company also maintains particular focus on growing and developing their digital portfolio, establishing APN Outdoor as the unrivalled leader in this space. In addition, APN Outdoor have established themselves as vanguards in research, investing in several market leading studies, that prove the power of the medium and foster innovation and growth throughout the sector. APN Outdoor boast over 36,000 high-impact, attention-grabbing locations, dominating major city skylines, roadways, rail-stations and airports across both sides of the Tasman.