October results more positive news for Out-of-Home

02/11/2015

The Out-of-Home (OOH) industry today reported its tenth straight month of YoY growth, with net revenue of $69.9 million for the month of October, an increase of 19.4% from the same month last year, which posted a net revenue of $58.5 million.*

 

Year-to-date revenue has increased by 17.1%, tracking at $532.8 million, up from $454.8 million* for the same time last year. Digital Out-of-Home (DOOH) year-to-date makes up 25.3% of total revenue, up from 16.5% of total revenue for the same period last year.

 

Category figures October 2015:

·       Roadside Billboards (over and under 25 square metres)

$25.3 million

·       Roadside Other (street furniture, taxis, bus/tram externals, small format)

$21.6million

 

·       Transport (including airports)

$12.0 million

·      Retail, Lifestyle and Other^       

$11.0  million

 

* The figures have been adjusted for 2014 revenue to reflect changes within categories, allowing direct comparisons in revenue year-on-year.

^This rapidly growing category reports shopping centre panels as well as all place-based digital inventory including office media – covering  inventory in lifts and office buildings, cafĂ© panels and the inventory of the OMA’s newest member Media Health Tonic which includes digital screens in doctors surgeries and medical centres.

FURTHER INFORMATION:
Charmaine Moldrich, CEO, Outdoor Media Association – T: 02 9357 9999 M: 0407 418 273

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