Melbourne City FC dominates the streets of Melbourne with Noisy Beast & APN Outdoor


MELBOURNE: Melbourne FC partners with APN Outdoor & Noisy Beast in the lead-up to the Hyundai A-League 2016/17 season.

Melbourne City FC will enjoy a unique presence across the city of Melbourne in the lead-up to the Hyundai A-League 2016/17 season, with Melbourne’s iconic ‘86’ tram displaying the Club’s marketing livery in its latest campaign in partnership with Noisy Beast & APN Outdoor.  

Completely dominating one of the city’s trams with an external wrap and interior branding for the next eight weeks, an 86 tram has become a high impact mobile billboard, with messaging on the floor, walls and ceiling promoting Melbourne City FC.

The tram will traverse the city from Bundoora – where the Club is headquartered at the City Football Academy - through Northcote, Collingwood’s Smith St, past Spring St, the heart of the CBD, Etihad Stadium and the city’s waterfront.

The tram provided the centerpiece for Melbourne City’s fan event on Saturday, where the Club unveiled the tram and the A-League team’s 2016/17 Away Jersey

Thomas Sorensen, Anthony Caceres, Neil Kilkenny and marquee players Bruno Fornaroli and Tim Cahill surprised four young fans on a tram ride through Melbourne’s heartland, culminating in the reveal at Flagstaff Gardens where nearly 1000 supporters were on hand to greet their football heroes.

Mark Bennett, Media Director at Noisy Beast, MCFC’s agency, commented on the activation. “Melbourne’s tram network is not just a functional part of our city, trams have really become Melbourne icons. When looking for the right platform to promote MCFC’s positioning, and also engage with fans, we couldn’t look past APN Outdoor’s tram offering as a way to enhance the club’s messaging that ‘This is Our City’.

The tram will continue to navigate Melbourne’s streets right up until the start of the 2016/17 Hyundai A-League season.

APN Outdoor is Australia and New Zealand’s most progressive Outdoor advertising company; leaders in the Digital Billboard, Billboard, Transit, Rail and Airport advertising categories. Whilst dominating traditional outdoor formats, the company also maintains particular focus on growing and developing their digital portfolio, establishing APN Outdoor as the unrivalled leader in this space. In addition, APN Outdoor have established themselves as vanguards in research, investing in several market leading studies, that prove the power of the medium and foster innovation and growth throughout the sector. APN Outdoor boast over 36,000 high-impact, attention-grabbing locations, dominating major city skylines, roadways, rail-stations and airports across both sides of the Tasman.

Noisy Beast is a nimble, independent, full service advertising agency solely driven to deliver results for our clients. With experts in creative, media, digital, sponsorships and activations, Noisy Beast campaigns are built to rise above the competitive clutter. We give brands a Bigger Voice, that’s the nature of the Beast.

Melbourne City Football Club is a professional football club that competes in the major Australian domestic competition, the Hyundai A-League, the top tier of women’s football, the Westfield W-League, and the Foxtel National Youth League. The Club was formerly known as Melbourne Heart FC. Melbourne City FC is owned by a consortium involving the City Football Group, which also owns English Premier League club Manchester City FC and Major League Soccer club New York City FC. Based at La Trobe University, Melbourne City FC’s home ground is AAMI Park in Melbourne, Australia. Inspired by a vision for a broad based community team, celebrating cultural diversity and sporting passion through football, Melbourne Heart FC was established in 2009. 

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